Location: Selected AEON outlets nationwide
Tian An Trading participated in AEON Oriental Fair 2025, a major in-store activation across selected AEON outlets in Malaysia.
This initiative successfully showcased our portfolio strength, generated on-ground exposure, and reinforced our capability in managing brand visibility and customer engagement across modern trade retail.
Key Product Highlights
Hi Chef Seafood Gyoza & Dumplings (Newly Imported from China)
• Official market debut with live food demos and product sampling
• Exclusive gift-with-purchase
Wei Loong Spicy Konjac
• Sampling activities to increase consumer awareness and introduce the product to a new snack category audience
• Positive response toward texture and spiciness, especially among younger shoppers
Kimme Seaweed – GWP Activation
• Free Kimme seaweed for purchases of any product under Tian An’s distribution
• Designed to encourage cross-brand trials and increase basket size at checkout
Outcome
- Strong foot traffic and direct consumer engagement across outlets
- Excellent sell-through for highlighted items
- Increased exposure for both established and newly introduced products
- Reinforced Tian An’s capability in executing multi-brand campaigns under one roof
